Finn.no Friday Watch
A luxury watch partnered with Finn.no – countdowns to every Friday.
Creating a unique piece of horology in 8 weeks.
BRANDING
Create a watch that only has one function – to show long it is till next Friday.
DESIGN
Finn.no and their agency Morgenstern approached us, asking if we could design and develop a unique one of a kind watch for them. They wanted a watch that appealed to both men and women. We came up with a minimalist design that reflected the minimalist function and wrapped this in colors that are close to the brand – shades of blue. To enhance the division of the dial into 7 days, we created a thin geometrical framework where Friday plays the leading role.
PRODUCTION
To create a unique watch and movement in about 8 weeks, we used several different vendors and partners from around Europe, assembling the final watch in Norway.
A luxury watch that countdowns to every Friday.
Finn.no, Norway’s biggest online marketplace for real estate, jobs, vehicles etc. Together with their agency, Morgenstern, approached us and asked if we could design and develop a unique watch that only had one function – to show how many days there was till next Friday.
After designing the watch we teamed up with the great watchmakers at Urtjenesten to develop the unique watch movement that uses a whole week for one rotation of the watch hand. The rest of the design was then both hand and machine crafted by us and partnering companies in Europe into a unique watch that there truly is only one piece off.
FOR MORE PROJECT DETAILS
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